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Typically, when I talk about finding your focus, I am referring to picking your dream project or writing your book. This week, let’s broaden the focus theme a bit more. 

As an entrepreneur, especially in the beginning, you have to do most things yourself. I am lucky because I have my wife as my business and marketing coach, plus she helps me with too many other things to mention here. I could write a book on how instrumental Dani is to my life in every way.

Most of us spend our days alone, plugging away at our business. Taking a wider look at what we need to focus on in your business is much more about: 

 

  • staying on track with your business goals
  • focusing your messaging and marketing
  • keeping your physical, mental, and emotional well-being safe and secure
  • ensuring you are following your purpose (hint: your work does not have to be your purpose)

What does this look like in practical terms? 

Staying on Track with Your Business Goals

First question: do you have business goals? That may seem like a silly question, but it is valid. Often, we get so busy “doing our thing,” we don’t stop and ask – where do I want to go? 

Take a moment – where do you see your business in 6 months, a year, 5 years? 

Now here comes the focus: are you taking steps each day to achieve those goals? 

Review your Goals Regularly

Weekly

On Fridays, review your week. Did you finish what you expected to? If not, check-in with yourself on what happened and how to adjust things – maybe it’s your goal itself that needs to adjust. 

Monthly

Check your social media, customer relationship manager (CRM), and Google Analytics for trends. What are people clicking on, not clicking on, and what do you notice about your audience?

Quarterly

Looking at the bigger picture, what are the trends for achieving your goals? This means looking at the amount of time, effort, and money you spend on achieving your long-term business goals.

In these next areas, I’m going to summarize quick points to keep this email shorter. Read more in this blog post to discover more details and tips on keeping focused on your business’s important areas.

Need more help staying on track? Check out this post about The Key to Staying on Track.

Focusing your Messaging and Marketing

Has your ideal customer evolved? 

When we start a business, we have an idea of what we want to share, who we serve, and how we help those people. As time goes on, you may discover you are working with completely different people than you ever expected. 

Are you still speaking the language of your ideal customer? 

The best way to make sure you are speaking the language of your customer… ask them. I’m not talking about calling up your customers with a survey that asks, “Am I speaking your language?” 

Survey Monkey suggests asking questions like:

  • What can I do to serve your needs better?
  • How satisfied are you with our products/services?
  • What value do we provide?
  • What are your biggest challenges?
  • Why did you choose us over the competition?

How do you ask these questions? Of course, you can send a survey out to your audience, especially your repeat customers. 

Another less formal way to get this info is simply having conversations with your customers. Work it into the conversation naturally. 

As your chatting about their life or how they are using your products/services, ask, “Speaking of [product/service], how are you finding this [item]? Is there anything we could do to improve it?” 

What results do you see from your marketing? 

Have you been using the same marketing methods for years? Review your analytics to see what is working and what is not effective. 

Note: If you are doing something new (within a few months), be sure to look at the whole picture. Especially with advertising, it needs quite a bit of time before you can realize the effectiveness. Don’t tweak or pull the plug too soon, or you’ll be in an endless cycle of testing without truly knowing what is working. 

Keeping your Physical, Mental, and Emotional Well-Being Safe and Secure

Are you taking breaks to eat, drinking water, and putting movement into your day? 

I admit, even with living with chronic illness for 30+ years, I struggle to stay balanced sometimes. One of the things that help me stay on track with these things is noticing a difference in how I feel (in each area) when I neglect something. 

If you struggle to keep things in balance, focus on the one area that is the easiest to develop healthier habits. Here are some examples:

  • Drink more water each day – use an app to track your water intake.
  • Add your meals into your schedule. No joke, some people forget to eat. Add your breakfast, lunch, and dinner into your schedule. Then, follow it as best you can. 
  • Put a yoga mat in your line of sight, making it easy to lay it out and do 10 minutes of stretching. 
  • Add a weekly play-date into your schedule. It doesn’t have to be a “full-length” date with dinner and a movie but schedule an hour for drawing, juggling, or watching your guilty-pleasure TV show. 
    • What do you for fun? 

Without relaxation time, burnout is around the corner. 

Following your Purpose

  • Do you feel like you know your purpose in life? Not everyone does. Take some time and explore this if you are not clear on your purpose.
  • Is your purpose coming from work or somewhere else? If it’s somewhere else, is your work giving you the freedom (either now or in the long run) to pursue your purpose?

Do you feel like you know your purpose in life? 

Not everyone does. Take some time and explore this if you are not clear on your purpose. I explored this idea in this post too. Ways you can explore this may include:

  • Brainstorming – what do you love to think and talk about? 
  • Meditation – listen to music or a guided meditation to get your mind focused. 
  • Talk to someone you can trust – exploring your purpose can lead to some tricky emotional ups and downs. Hiring a coach to guide you through it may be helpful, or talk to a friend who will treat your quest with respect and honor. 

Is your purpose coming from work or somewhere else? 

If it’s somewhere else, is your work giving you the freedom (either now or in the long run) to pursue your purpose?

A lot of people, even entrepreneurs, do not find fulfillment from their careers. It is completely okay to have a purpose outside of your work. Perhaps your purpose is to be a loving, giving person or to volunteer with a local charity. When your life purpose is not connected to your work, the goal becomes making sure your work supports you living that purpose. 

Your work gives you the financial resources, maybe even the connections, to pursue your purpose. In an ideal world, we all are living our purpose. 

Now that we’ve covered the basics of finding your focus, big-picture style, I’d love to hear what is happening for you in your business? Are you moving in the direction where you want to go? If not, or you need some clearer direction, let’s talk. Schedule a free “find your focus” call, and we will create a clear strategy to help you move forward. 

Want more inspiration? Join the Step, Step, Pick Facebook group.